The ACAA’s Social Media Manager reports to the Director, Events. The Social Media Manager will manage all social media channels and content to advance the airport brand reputation and drive awareness of products/experiences and of the Airport Authoritys top priorities for both the Pittsburgh International (PIT) and Allegheny County (AGC) airports.  

Here is how the Social Media Manager will help:   

Strategy & Management 

• Develop and lead comprehensive social media strategies aligned with overall spaneting objectives to increase brand awareness and drive engagement for PIT and AGC. 

• Own the development, management, and ongoing optimization of integrated social media content and editorial calendars across all platforms. 

• Centralize and manage all social media platforms, including governance, access protocols, and workflow efficiencies for internal teams and external partners. 

• Develop, implement, and continuously refine measurement frameworks to evaluate campaign effectiveness, including KPIs, benchspans, and performance goals. 

• Develop and implement campaigns that proactively build and maintain engagement with key stakeholders. 

• Collaborate with internal communications to develop a team member/internal social media strategy. 

• Consider and recommend emerging technologies and channel solutions. 

• Develop and implement targeted content strategies for business, community, and air service development; proactively build and maintain strong relationships with stakeholders. 

• Develop influencer programs to increase brand awareness and the awareness of products/experiences at PIT and AGC. 

• Participate in and support event planning for targeted spaneting events as needed. 

• Develop and manage social media campaigns aligned or integrated with spaneting strategy to increase brand awareness and the awareness of products/experiences at PIT and AGC. 

Account and Community Management 

• Utilize social media management and listening tools such as Brandwatch (or similar platforms) to monitor trends, sentiment, and opportunities. 

• Manage publishing, scheduling, and performance tracking through platforms such as Meta Business Suite and other social media tools. 

• Develop and maintain relationships with key industry and regional influencers, brand ambassadors, and audience. 

• Manage external agency and vendor assignments. 

• Collaborate with and work across the Communications and Brand Department to lead project plans, including budget, timeline, and objectives. 

• Coordinate and convey social media campaign project details with project team members and business partners. 

Reporting 

• Analyze and report on social media performance, including engagement, reach, CPL, ROI, and audience insights for both organic and paid campaigns; provide actionable recommendations. 

• Evaluate channel performance against established goals and benchspans, while monitoring competitor activity across both paid and organic channels 

• Track and report on project milestones and provide regular status updates to management. 

• Monitor social media channels for emerging issues and potential crises, providing real-time reporting, insights, and response recommendations to support effective issues management. 

Content Creation 

• Create, edit, and oversee the production of content for social media channels (video, graphics, and copy) using tools such as Canva, CapCut, Adobe Photoshop, and Adobe Illustrator. 

• Demonstrated ability to be on-site at events to capture content and deliver timely, high-quality, rapid-turnaround assets. 

• Provide guidance and training to internal teams on social media creative best practices 

Other 

• Perform other related tasks as assigned or required. 

• Special projects as assigned by the Director, Events 

The successful candidate for the role of Social Media Manager will demonstrate the following key competencies needed in our culture: 

• Communication – Proactively conveys a clear, convincing, and timely message; communicates effectively using two-way communication through strong verbal, written, and listening skills. 

• Strategic Thinking – Thinks big picture; forward thinking and adept at seeing future outcomes and results; commits to a course of action to accomplish individual, team and organizational goals. 

• Team Builder – Recognizes the value of teamwork and being an effective contributor to the team that drives desired results. 

• Customer Centricity – Aware of customer needs and prioritizes both internal and external customers; makes decisions with the customer in mind; builds strong relationships. 

Qualifications 

The following requirements list the minimum education/training/experience required to qualify for this job. An equivalent combination of education and/or experience may be accepted. 

Requirements to apply for the role of Social Media Manager are: 

• Bachelor’s degree or equivalent combination of experience in Marketing, Public Relations, Communications, Journalism, or a related field from an accredited four-year college or university in Marketing or related field. 

• 5–7 years of progressive experience in corporate social media management, building professional brand identities through strategic social media planning, platform management, and data-driven performance analysis. 

• Demonstrated experience in social media analytics, reporting, and campaign optimization. 

• Experience managing multiple social media platforms, tools, and workflows in a centralized environment. 

• Strong writing skills and expertise in digital content creation. 

• Availability during non-standard hours, including evenings and weekends, to support business needs and crisis communications. 

• Possess or obtain prior to employment a valid Pennsylvania Class C driver’s license.  Note: license must be maintained throughout employment. 

We also expect that candidates will demonstrate the following knowledge, skills, and abilities in most cases:   

• Advanced knowledge of social media strategy, analytics, and performance measurement. 

• Demonstrated experience developing and managing content and editorial calendars across multiple platforms. 

• Proficiency in Canva, CapCut, Adobe Photoshop, Adobe Illustrator, and Meta Business Suite. 

• Experience with Brandwatch or similar social media management, publishing, and listening tools. 

• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies. 

• Demonstrated ability to drive audience engagement and increase responsiveness through data-informed strategies, timely interactions, and optimized content. 

• Excellent creative writing and content development skills. 

• Considerable knowledge of spaneting concepts and tactics specific to social media. 

• Considerable knowledge of the creative process, from ideation through implementation. 

• Strong organizational, project management, and team collaboration skills. 

• Considerable knowledge of methods and techniques for record-keeping and report preparation. 

• Ability to influence, motivate, and mobilize teams and business partners. 

• Ability to make accurate and sound analysis. 

• Ability to communicate courteously, tactfully, and effectively with department heads, employees, union officials, airlines and other partners, and the public. 

• Ability to accomplish projects with minimal supervision. 

Don’t meet every requirement? 

Studies have shown that women and people of color are less likely to apply to jobs if they don’t meet every single qualification. As a Smarter Airport, we recognize that talent is not always related job history and skills come from valuable experiences that aren’t always shown on a resume. If you are excited to make a positive change for our region, but your experience doesn’t align perfectly, we encourage you to apply. You may be the right candidate for our organization, whether it be this role or another. 

Caring For Our Crew 

At ACAA, we’ve got you covered. That applies to how we equip, empower, and enable our people to do their jobs. It also applies to our benefits, which are broader and more valuable than what many other employers offer: 

• We offer two plan options for healthcare coverage from high-quality insurance carriers, as well as an ACAA-funded Health Reimbursement Account (HRA) that will help offset the cost of many medical expenses. 

• ACAA employees pay almost $1,200 less per year in healthcare payroll contributions than the average employee in other companies, according to spanet surveys. 

• When HRA funding is included, the health-plan deductibles paid by ACAA employees are about $1,200 lower on average than the costs paid by employees of other companies. 

• ACAA does not require that employees meet a separate deductible for pharmacy expenses before prescription-drug coverage kicks in. 

• ACAA’s dental plans (included with healthcare coverage) offer an option covering children’s orthodontia. 

• Employees also can take advantage of a Flexible Spending Account (FSA) to help pay for health care and dependent care expenses on a pre-tax basis. 

• All eligible full-time ACAA employees participate in the Allegheny County Employees Pension Plan, a defined benefit plan that vests after 10 years of service. 

• Employees also may participate in a Deferred Compensation Plan, which allows them to contribute part of their pay on a pre-tax basis into long-term retirement investments. 

• A robust Employee Assistance Program (including access to free counselling sessions, financial guidance, and care coordination), life insurance options, a wellness program, and eligibility for the Public Service Loan Forgiveness program round out ACAA’s exemplary benefits.  

• Employees may enroll their children from 6 weeks to 5 years of age in our on-site preschool and childcare center, La Petite Academy, at Pittsburgh International Airport. 

About Allegheny County Airport Authority 

The Allegheny County Airport Authority, which manages Pittsburgh International Airport (PIT) and Allegheny County Airport (AGC), is committed to transforming Pittsburgh’s airports to reflect, connect and serve the community, inspire the industry and advance the region’s role as a world leader.  

Pittsburgh International Airport serves nearly 10 million passengers annually to 63 direct routes. PIT’s CEO Christina Cassotis has been recognized for numerous leadership awards. In 2025, she was named Pittsburgher of the Year by Pittsburgh Magazine.   

PIT recently opened a new, modernized pre-security terminal and Terminal Garage, designed for and by the people of the Pittsburgh region. This new airport represents more than a decade of planning, preparation and work from the ACAA team. It serves as the region’s front door to the world, connecting the world to Pittsburgh and Pittsburgh to the world.  

PHYSICAL DEMANDS 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel; reach with hands and arms; and talk or hear.  The employee is occasionally required to stand; walk; climb or balance; and stoop, kneel, crouch, or crawl.  The employee must occasionally lift and/or move up to 25 pounds.  Specific vision abilities required by this job include close vision, and ability to adjust focus.